About Evida Co.

My name is Yael Bouzaglo and I am the artist behind Evida Co. I have always loved art and creating from a young age. I began making jewelry around the age of 12 or so and my love for photography began at age 8. Growing up my hobbies moved around but photography and jewelry were always a constant. In 2018 I got my first job out of high school doing product photography for a well-known jewelry store in Ventura. I reconnected with jewelry making in late 2019 and mainly used it as a way to relax and be creative during my busy schedule. As I was working doing photography, E-commerce management, and marketing for my day job, I would make jewelry for my friends in my free time. When the pandemic hit in early 2020, I found myself making a bunch of dainty beaded pieces and quickly decided I wanted to create a platform to share and sell my work. I began posting my jewelry and photography work on Instagram in April 2020 while continuing my work for other small businesses as my main job.
I began doing markets in November of 2020 and that is when my jewelry business really changed. The success I was having selling in person led me to vending at 2-3 events per week and going full-time with my jewelry business from 2021 to 2022. During that time I maintained freelance work with photography, social media management, and web design on the side.
I graduated with a Bachelors of Science in Business Marketing from CSUCI in May of 2026. Since then I have continued to invest time in my jewelry brand while working as a photographer full time.